The Merchant House
The Merchant House—a contemporary art space (Art) and a cultural think tank (& Concept)—opened in December 2012, at Herengracht 254, a modern version of a traditional canal house. Taking inspiration from our location, we seek to explore the city as a critical nexus for artistic and commercial exchange and thus reconnect with the avant-garde themes that exemplify Amsterdam.
At The Merchant House, we feel there is a real need for mixed venues dedicated to contemporary art, business, and culture in Amsterdam today—post-crisis and with the reopening of its great museums. Our plan is to a have a strong professional team, to work not only with artists but also with local partners—cultural institutions, businesses, and entrepreneurs—to rely on dynamic social networks to create a flexible program and to invite people for art exhibitions, talks, concerts, social evenings as well as for promotions of the city’s businesses, great products, or cultural events.